How to make the best use of HubSpot and Google Ads Integration

How about enjoying some quality leads while sipping your favorite beverage and seeing a better ROI on your Google ad spend? Sounds good, right?

• Make the best use of CRM-powered advertising
• Full Flywheel Reporting
• Automated Lead Generation

What Problems Does the Usual HubSpot and Google Ads Integration Solve?

• Difficulty in getting ads in front of the right audiences
• Difficulty in optimizing performance and measuring results
• Difficulty in scaling up the lead generation

Now, HubSpot and Google tackle these challenges individually, but when you connect the two tools, both take on all these problems head-on.

You don’t need a fancy custom integration. The HubSpot and Google Ads native integration do the job for you.

1. Marketers can find the most qualified leads by syncing the customer data from CRM using features such as audience syncing to reach the audience that matters the most to their business. And marketers can also see from the same dashboard which keywords and campaigns are performing the best and optimize them for the audience.
2. Access to the full flywheel reporting gives marketers options to measure the full funnel impacts of the ad campaigns. They can even link their offline and online conversion to gain insights into their customer journey.
3. Another talking point in this integration is automated lead generation. Marketers can use automated lead generation to sync leads between Google and HubSpot CRM and automatically route them for ads to sales.

Are you ready to put these to work for your business?

Link your Google Ads account right from your HubSpot dashboard.

Note: Only individual Google ad accounts can be linked for now. Google Ads Manager account cannot be linked with HubSpot.

The process is self-explanatory. However, if you get stuck anywhere, ping us, and we will help you with this and other integrations your business needs.

As your Google Ads start performing well with HubSpot and Google Ads integration and people are clicking on them, calling you, or visiting you to inquire about your business, you can use HubSpot’s Optimization Events feature that helps you connect your offline data to your online campaigns. This improves the lead quality score in the sales journey. You can see the minute details that determine the drive behind their actions.

Then, with Google’s automated Bid tool, you can add another layer of optimization and customization to your campaign to target an even more specific audience.