To optimize the HubSpot website, we first ensure visitors quickly find what they’re looking for. It complies with Google guidelines and looks professional and organized. Additionally, Google wants to ensure that its site is mobile-friendly so visitors can interact with it from anywhere.
1. Perform a Website Audit
The first step is to conduct a web search for keywords related to your business. Based on the keywords, we review the content on all website pages.
We test the website on different browsers and devices to see how the design and images are getting displayed. We also take the assistance of website testing tools to check broken links and page load time.
We review the CS and JavaScript to see if minification can increase page speed.
We recommend you get interlinking done on your website, which is good for user experience and ranking.
Our manual and automated testing are followed by reports that include suggestions to improve the website. The improvement suggestions might include tasks like changing the page layout, making pages responsive, changing the link structure, 404 redirections, including the keywords in content, adding alt tags on images, meta tags on pages, adding appropriate CTAs, and improving search engine visibility.
2. Utilization of HubSpot Features
If you are on HubSpot but not utilizing its features, then that’s a problem, and that’s what we are here to fix. Our HubSpot website audit also shows which HubSpot solutions align with your website/business. And, if you want to use some HubSpot solution in particular, we will find ways to make those solutions work for your website.
HubSpot solutions include lead capturing, nurturing, management, website performance tracking, automated social media, paid campaigns, email marketing, landing page management, sales management, service management, website building, and management. As a HubSpot user, we want you to use the platform fully.
Suppose you already have some or all of these in place. In that case, we further test if these solutions are implemented correctly and give you the ROI you deserve because HubSpot has many hidden potential that you must explore for your business.
3. Automation Workflow
HubSpot offers great automation features in social media, lead generation, email marketing, etc. If implemented correctly, automation can save you time and money. We see the possible areas where implementing automation will be effective and outline the plan for the same.
Here are some possible automation processes in HubSpot
- Follow-up tasks for your marketing emails and forms.
- Automation workflow in deal status, ticket status, and actions.
- Email template setup in a sequence.
- Enrolling contacts in sequence.
- Special occasion messages and emails such as birthdays and company anniversaries.
- Automatic assigning leads to sales reps.
You can create and automate any workflow meeting your business requirements. Some workflows are restricted to the Professional and Enterprise Tier only, so we have to look into that for possible workflow options.
4. Reporting and Dashboard
Each business has its own Key Performance Indicators that are measured over time to achieve the desired business goals. We ensure that the reports and dashboard in your HubSpot portal contain those Key Performance Indicators that help your marketers evaluate their marketing efforts and see their progress toward business goals.
You can have website performance reports that include your website traffic report page-wise and source-wise, sessions, views, and bounce rate.
The sales and marketing reports tell you the total sales, leads, lead status, revenue, and sales channels, among other things.
The email marketing report tells you the number of emails you sent, open rate, conversions, and best-performing emails.
Similar performance reports are for Paid Ad campaigns, service tickets, and other marketing and sales efforts your business focuses on.
Contact AvantaHub for HubSpot website Audit and Optimization today.
