To have a strong RevOps team, you must assemble a team with members skilled in different work areas. Having a team of cross-functional experts will help your company grow faster and reach new heights. The goal of a RevOps team is to streamline revenue operations and work together harmoniously and efficiently to reach company objectives.
Here is a quick guide on how you can build a growth-driven RevOps team:
RevOps combines technology, people, and processes that help companies scale their revenue. To have a successful RevOps team, all three aspects must work together seamlessly.
Next, you need to identify the skills needed in a RevOps team. Some of the skills that are needed on a RevOps team include the following:
Project Management: The ability to plan, manage, and control the workflow of a project. They include setting goals, organizing resources, and motivating team members.
Finance: They help manage expenses and keep the project on track. Additionally, financial skills help secure funding for the project and make it easier to attract collaborators.
Marketing: These include a promotion, salesmanship, public relations, marketing research, marketing strategy, media planning, and creative marketing.
Sales: A salesperson must be able to sell products or services to customers, build and maintain customer relationships, identify and understand customer needs, develop and implement strategies to sell products or services, and identify and capitalize on opportunities to increase sales.
Customer Success: A customer success manager is responsible for ensuring the success of a customer's interactions with a company. This includes ensuring that customers are satisfied with the products and services they receive and have a positive experience working with the company. The customer success manager also helps to improve the customer experience by identifying and resolving issues as they arise.
Data Analysis: A data analyst can analyze data and produce reports and knows data mining and predictive analytics, statistical methods, data analysis software, business data, and data visualization tools.
Once you have identified the needed skills, you can start looking for individuals with these skills. Individuals either show experience in these areas or the potential to grow into these roles.
Once you have assembled your team, you must provide them with the necessary resources to succeed. This includes things like:
The right tools: Marketers, sales reps, data analysts, PRs, and customer success managers must have the means to put their work in the fast lane.
The right processes: Doing some tryouts before you finally land on the right process for your business is okay. It’s a natural process that takes its time. Work with your RevOps team to establish the process.
The right training: As written earlier, if the individual doesn’t have experience in the said areas of work but shows great growth potential, then you should give them the proper training. AvantaHub can train your new RevOps team on HubSpot tools and Revenue Operations skills.
When your new RevOps team has the right tools, resources, and training, and follows a common process, then an efficient Revenue Operations process is inevitable.
RevOps team dynamics that no one talks about, but they should
Trust: RevOps teams are tasked with a lot of responsibility and need to be able to rely on each other to get the job done. Without trust, team members will hesitate to take risks and try new things, which can stifle innovation and growth.
Creating an environment where team members feel comfortable communicating openly and candidly is essential to build trust. This means being open to feedback, both positive and negative. It also means being willing to have difficult conversations when something isn’t working.
Shared Purpose: RevOps teams are often tasked with driving growth within an organization, so team members must be aligned on what that growth looks like. This shared purpose should be something team members are passionate about and believe in.
Respect: Respect is a two-way street and should be extended to both team members and the organizations they work for. When team members feel respected, they’re more likely to feel motivated and empowered to do their best work.
