Integrating your HubSpot with any other certified and reliable tool that aligns well with your business process is like adding a booster to mars going rocket. It'll take you to your goal sooner.
The importance of integration is so much that any tool from any genre launched or released its new update; there's a section kept for integrations as its USP. While comparing the two tools, users see the integration options that come with the tool. So, even if we consider HubSpot the best email marketing tool, they have to give an integration option for MailChimp, Salesforce, and other email marketing tools. User needs are above all.
In HubSpot's ecosystem, users usually have three integration options
Native Integration
Native integration refers to the seamless and automatic linking of different applications and systems with HubSpot by default to improve the user experience. This allows for the sharing of data and the coordination of activities between different programs.
There are about 1648 apps listed on the HubSpot marketplace, with which HubSpot offers native integration options. Developers easily connect HubSpot with these apps in a few clicks. It's a quick and easy solution.
For example, HubSpot's native integration with Google Analytics is a great way to gain insight into your marketing efforts. This tool allows you to easily see how your marketing efforts are performing and what content is working best on your website.
HubSpot offers native integration with Amazon Web Services to make it easy for businesses to use the platform without worrying about the technical aspects of integrating with Amazon Web Services. With the HubSpot native integration, companies can start immediately with their Amazon Web Services account.
The only downside of native integration is that it only supports standard business processes. It might not support your unique business process or share the data that you want the tools to share between them.
Integration with Connectors
Zapier, LeadsBridge, and Adverity, among others, are examples of good connectors used in the integration. The integration canvas is larger than native integration. If you could share only 10 data fields in native integration, then you can share 25 data fields along with their subsets through a connector. All of this in a few clicks only. Just toggle ON/OFF the data field you want to share.
Connectors do offer customization options. Here also, your requirements must match with that of Connector's ability to suffice your requirements.
Connectors also offer toolsets to integrate your HubSpot with a combination of tools that are usually used as a pack. This is a good option for those who are just starting their journey in HubSpot and can leverage any tool stack they get their hands on. Of course, they are good tools.
When you contact AvantaHub for HubSpot integration using connectors, we can help you choose the set of tools that you like and integrate the same using a connector with your HubSpot platform.
The limitation here is the ability of the Connector to allow the data sharing that you want.
Custom HubSpot Integration
The mother of all integrations is custom integration. If native integration or connectors are not giving you the desired results, custom integration will definitely solve the problem.
Share any number of data fields, uni-directional or bi-directional, choose how you want the tools to process the data, and have the integration favoring your business process.
In custom integration, a middleware application is developed that connects HubSpot and the other. The role of middleware is to make data readable and recognizable for both the tools like a mediator.
At AvantaHub, we analyze the requirements closely and see if the tools in question allow that kind of data sharing. And, if they allow that, what type of integration would suffice? It could be native integration, connectors, or custom integration; anything can work. It's all based on the requirements, data flow, and type of integration (uni-directional or bi-directional.)
