How to Run an eCommerce Store on HubSpot

Running an eCommerce store on HubSpot is not a distant dream anymore. Those who have been using HubSpot for over a decade know how tough it was to run an eCommerce store on HubSpot back in the day. Today, integrating tools/software with HubSpot to support your eCommerce business processes is quite easy.

If you are a small or medium-sized eCommerce player with a few products in the line and you are head over heels for HubSpot, then you can follow the guide to run your eCommerce Store on HubSpot.

The usual HubSpot Shopify integration scenario makes the users run the eCommerce store on Shopify and manage the data for better marketing HubSpot. But today, we will talk about where you can run your online store and manage your data without changing your CMS.

This means that users can:

1. Search products, navigate through different categories
2. Add products to their cart, review their cart, empty their cart
3. Pay for the products securely using any payment option
4. Review their old purchases, get easy returns and refunds

At the backend, the administrators must have a dashboard to manage orders, returns, refunds, and payments.

Above all, the users must get a smooth eCommerce workflow for the best experience on the website.

The first and fourth point involves core development work, which can be done within HubSpot without any third-party tool. However, for the second and the third point, you need good integration with tools such as Shopify Buy Button for a smooth cart workflow and Paypal, Stripe, or any other payment option you want.

Shopify Buy Button – Add Your Products to Any Website

That’s literally the tagline and exactly what it does. Shopify Buy Button solves the problem for any CMS user, including HubSpot.

With Shopify Buy Button, you can;

• Embed products and collections on your website
• Embed Shopping Cart
• Customize the cart and product listings

You can easily create a completely branded online store on HubSpot thanks to the JavaScript Buy SDK.

It also helps you create one-of-a-kind shopping experiences like customized storefronts, lookbooks, sponsored content, and even advertisements. Imagine all this backed up by HubSpot’s data processing, segmentation, and management. You can take personalization in your marketing campaigns to a whole new level.

Of course, you have to do custom integration of payment methods according to your needs.

There’s another App eZo eCommerce, that is certified by HubSpot. eZo is an eCommerce and payments platform designed exclusively for HubSpot CMS.

You can sell up to 500 products, offer discounts, add tax, shipping, and inventory, and do much more in their premium plan.

What More eZo Offers?

• eZo gives you multiple shipping options for the best optimal routes. You have free shipping, volume-based, weight-based, and volume-based shipping to choose from.
• You have complete control over the inventory. You get a notification when the stock is low; you can even set order limitations and get updates about stock availability.
• Send notification emails to customers either from eZo or that can be managed from HubSpot’s CRM.
• eZo comes with multiple payment options integrated with it, such as Apple Pay and SEPA, among others.
• Apply tax rules to the final payment manually or with TaxJar (Integration available).
• Pre-designed product and shot pages are available, which can be easily applied to your existing HubSpot website. You can even design your own product pages and shop pages.
• Quick buy links and QR code features are available for each product.
• Data goes straight into HubSpot CRM for your marketing team to utilize to build strong relationships with your customers.

So, now you know that running an eCommerce store on HubSpot is possible, but you need integration experts and developers to give you the brand store your business needs.