Good lead-generating assets on your website help you cover almost all stages of your lead-generating cycle. Here are four areas to cover if you want an excellent lead-generating HubSpot website.
Have Multiple Content Assets
Multiple content assets allow you to reach a wider audience by catering to different interests and preferences. This can help increase engagement and lead generation.
Improved SEO: Multiple content assets can improve your website's SEO by providing more keywords and internal linking opportunities. This can help improve your website's visibility and ranking in search engines.
Better Conversion Rates: Multiple content assets can help you balance engaging content and sales-driven messaging. This can help improve conversion rates by providing valuable information and building trust with your audience.
Stronger Branding: Multiple content assets can help reinforce your branding by providing consistency across different channels and touchpoints. This can help build recognition and loyalty among your audience.
Greater Value: Having multiple content assets allows you to provide more value to your audience by offering diverse and in-depth content. This can position you as an authority and build a loyal following.
Have Goal-based Landing Pages
Landing pages are designed to be focused on specific products, services, or promotions. This clear and concise messaging helps drive more conversions and better ROI. These are built to capture leads by providing prospects with a form or sign-up option. Once the visitor submits their information, it's considered a new business lead.
HubSpot has a great tool set for building and A/B testing landing pages. It would help if you tried it on your next campaign. Use these HubSpot modules for an awesome landing page.
Optimize Your WebPages Regularly
HubSpot offers a great website testing tool – Website Grader. It also offers SEO recommendations in your HubSpot account. Using both these, you can know about your website's areas that need improvement. If you want to go further, integrate Google Analytics with your HubSpot for deeper insights.
Optimization tasks generally include:
- Fixing broken links
- Updating meta tags
- Increasing page speed
- Updating content
- Improving keyword density, among others
Add Communication Channels for Website Visitors
Build Customized Forms: A contact form is a must-have for any website. It allows website visitors to submit their inquiries and feedback, and the website owner can respond to them via email. The contact page, landing page, and meeting page must have a separate form so you can know from which page you got the lead.
Live Chat: Live chat is an excellent way to engage with visitors who need immediate assistance. It allows visitors to ask questions and get answers in real time. Here's how you can build a strong ChatBot for Your HubSpot website.
Phone Number: Including a phone number on the website is helpful for visitors who prefer talking with someone over the phone. It is also an excellent way for businesses to provide customer support. HubSpot recently introduced an inbound calling feature in the platform. You can now receive calls in your HubSpot platform browser.
Social Media Links: Social media links allow visitors to connect with the website on social media platforms. It is a great way to build relationships with visitors and provide timely updates.
FAQs: FAQs provide visitors with answers to common questions. Organizing FAQs is important so visitors can easily access the information they seek. After adding a few questions, leave space for the users to ask a new question.
