Are you running your eCommerce store on HubSpot? You are already on the right track. Here’s something that can fill your TOFU – Top of the Funnel. From there, you can begin your Account Based Marketing and nurture the contacts to convert them into leads. If you think having mere sales data in your CRM is enough for your eCommerce website, then you have other things in your way to surprise you.
We are sharing tips to improve your eCommerce website’s data collection.
1. Web Analytics Tools
Use web analytics tools such as Google Analytics and HubSpot’s Analytics to track user behavior on your website. This will give you insights into the number of visitors, the pages they interacted with, the amount of time they spent on your website, their geographical location, and the devices used to access it. You can use this information to optimize your website for better user engagement and conversions. Which products are getting more traction and which are not? Are people leaving the cart page or not even putting the products in the cart? Information like this helps marketers fine-tune their marketing efforts.
2. Customer Surveys
Send customer surveys to collect feedback on their experience on your website. Ask questions such as “Did you find what you were looking for?”, “Were you satisfied with the checkout process?” “How can we improve your experience?” These surveys will give you insights into customer preferences, pain points, and areas for improvement. Ask AvantaHub experts; they built pop-up survey modules and pages on HubSpot websites.
3. Sales Data
It’s a no-brainer; the most basic set of data an eCommerce website can have is the sales data in HubSpot CRM. Analyze your sales data to identify customer buying patterns, popular products, and areas for improvement. This information can help you optimize your website to increase sales and customer retention.
4. Heat Maps
Heat maps visually represent user behavior on your website. They show you which parts of your website attract the most attention and which elements are being ignored. You can use this information to optimize your website’s layout and design to increase user engagement and conversions.
5. Social Media Engagement
Monitor social media engagement to see what people say about your products and website. Use this information to respond to customer concerns and identify areas for improvement. You can also use social media to promote your website and products to potential customers.
6. Subscription Program
1. Exclusive Deals: Offer exclusive deals, discounts, or early access to new products for subscribers. People will willingly give you their email addresses to get early access.
2. Automatic Delivery: Offer a subscription service for consumable products where customers can pre-order and get automatic delivery monthly or quarterly.
3. Loyalty Points: Give customers loyalty points for each purchase, which can be redeemed for discounts or free products.
7. Reward Program
1. Referral Bonus: Give customers a reward or discount if they refer a friend who makes a purchase.
2. Free Shipping: Free shipping for customers with a certain spending threshold.
3. Birthday Reward: Send a special birthday discount or free product to customers on their special day.
4. Social Media Engagement: Encourage customers to share their purchases on social media and offer rewards for those who do so.
So, a mere customer entry in your CRM isn’t enough; there’s more to eCommerce data collection.
AvantaHub experts can help you better understand the designated modules for each data collection feature on your HubSpot eCommerce website.
