Using Blog Auto-Posting in HubSpot Social Settings

The blog auto-posting feature allows your blog posts to be posted on social media channels as new social posts. It saves you time manually posting the blog whenever a new blog is made live. The social posts are made live 15 minutes after the new blog is made live.

The automatic social posts include the blog title, link, and featured image. This is a point of concern for some users because there won't be any hashtags included in the automatic social post. You have to insert those manually in the post. You must log in to the social channel separately to insert the hashtags. And, if you edit some information in the blog, update or unpublish and then publish the blog, then the blog's social post will not be posted or updated. The auto-posting feature only works when you publish the blog for the first time.

3 Easy Steps to Enable Auto Posting Feature

Go to Settings on the Top Menu Bar

Go to 'Marketing' and then Click on 'Social' from the left sidebar.

From the following page, enable/disable the blog you want auto-posting for.

Pros of Auto-Posting Blogs on Social Media Channels Using HubSpot

Time-saving

Manually sharing each blog post on multiple social media platforms can be time-consuming. With HubSpot's auto-posting feature, you can schedule your blog posts in advance to be automatically shared across your desired social channels. This frees up time for other important tasks.

Consistency

Maintaining a consistent social media presence is crucial for building a strong online brand. Auto-posting ensures that your blog posts are shared consistently across your social channels.

While auto-posting blogs on social channels using HubSpot has its benefits, there are also some potential drawbacks to consider:

Cons of Auto-Posting Blogs on Social Media Channels Using HubSpot

No Hashtags and No Customization

Auto-posting may result in a lack of personal touch and engagement with your audience. As mentioned above, only Blog titles, the blog's featured image, and the link is shared on social platforms during auto-posting. No hashtags or no customized captions. You have to do it manually. It's important to balance automation and personalized engagement to maintain a genuine relationship with your audience.

Post Formatting

When you choose the auto-post feature, you cannot control your post's appearance on all different platforms. The final look of the social post might be disrupted.

Auto-Posting of blogs has its ups and downs. You can use HubSpot's auto-posting feature if you want time-saving and consistency. But if you want customized posts with hashtags and the right formatting for every social channel, then you can do it manually.