WordPress is no doubt one of the best Content Management Systems out there. But now, you need more than a CMS for your website. You need a CMS + CRM that can support your business day in and day out.
Now, I know that with WordPress, you can do much more with plugins. But, third-party plugins raise issues of security. And, if a good plugin is no longer available because the developer stopped updating it, it becomes more prone to cyber-attacks. These are a few security concerns that make people want to shift to HubSpot from WordPress.
1. HubSpot is CMS + CRM
HubSpot is an all-in-one marketing software with a content management system (CMS), customer relationship management (CRM), and various marketing tools. This means you can manage your website, marketing, and leads in one platform. Unlike WordPress, you don't need third-party plugins. You can achieve a lot within HubSpot. However, if you want to integrate your HubSpot with other apps, then you can use HubSpot-certified apps that are secure and recommended by HubSpot.
2. Inbound Marketing
HubSpot's CMS is focused on inbound marketing, which means that it's designed to attract and engage potential customers through helpful content and personalized experiences.
Like from day one, your website will be ready for digital marketing. It will be mobile-friendly and SSL-protected. HubSpot has something to offer for all the stages of sales and marketing cycles. You won't miss a thing in there.
3. HubSpot is Highly Customizable
HubSpot's CMS is highly customizable, with drag-and-drop editing, flexible templates, and the ability to add custom modules. This gives you more control over your website's design and functionality without needing to know how to code.
Even content writers or marketers in your team can build a webpage, landing page, or blog page by drag-and-drop the modules on a blank page. It is in line with Elementor and WPBakery on WordPress.
4. HubSpot Integrations
HubSpot's CMS includes a variety of integrations with other marketing tools and platforms, such as social media, email marketing, analytics, and more. This can help you streamline your marketing efforts and get better insights into your website's performance.
We have covered this in one of our previous blogs. There are three types of integrations available with HubSpot:
- Native Integration
- Integration Through Connectors
- Custom Integration
These integration types cover and support almost every business process type, if not all. No matter how complex your business processes get, AvantaHub can help you make HubSpot work according to your business process.
5. Data Analytics in HubSpot
HubSpot Analytics allows businesses to track and analyze website traffic, customer behavior, and marketing campaigns. Those metrics are detailed enough to support your business's sales cycle at all stages and help sales representatives make the right decisions.
The platform provides real-time analytics, including the performance of its digital marketing efforts, website traffic, lead generation, social media engagement, and email campaigns. Features include custom dashboards, detailed reports, conversion tracking, and data visualizations that help businesses make data-driven decisions and optimize their marketing strategy.
6. ChatSpot.AI
HubSpot is one of the first adopters of AI technology after ChatGPT showed up earlier this year. HubSpot built its own AI tool, ChatSpot, making working in a HubSpot ecosystem easy and exciting.
If you have decided about HubSpot website migration, then AvantaHub can help you migrate your WordPress website to HubSpot. If not, you can still book a session with us so we can thoroughly tell you why HubSpot is an excellent choice for your website over WordPress.
